Should You Write Personal Blog Posts as a Wedding Vendor?

As a wedding vendor and business owner, I see this question pop up all the time in the blogging community. And it's completely reasonable for wedding and event pros to ask. After all, we're talking about writing blog posts intended for strangers who may be hiring you in the future. But my answer is yes! Here's why.

What is a Personal Blog Post?

Let's start first by defining a personal blog post. I think of it as a story where you're sharing something about yourself that has nothing to do with your business; for example, "How I Became Obsessed With Flea Markets" or "My Helpful Hacks for Brides." Just like the name says, these posts are more personal and less promotional.

Connecting on a Personal Level

Now that we know what a personal blog post is, let's talk about why you should write them as a wedding vendor. First of all, they're a great way to connect with your audience on a more personal level. People love stories, and they love learning more about the people behind the businesses they admire. Plus, personal blog posts help you to build trust and credibility with your readers. When they know more about you, they're more likely to consider hiring you for their wedding.

Stand Out from Your Competition

Another reason to write personal blog posts is that they can help to differentiate you from your competition. As a wedding pro, it's important to stand out from the crowd, especially when there are so many wedding blogs and wedding vendors to compete with. And personal blog posts help you do just that!

What to Write Personal Blog Posts About as a Wedding Vendor

Now that you know the benefits of writing personal blog posts for your business, let's chat about what you should write about. What to write a personal blog post about depends entirely on your personality and interests. For example, you could write about your creative process for planning weddings, or the time you spent living in Paris. Or, if you're more introspective, you might share a story about a difficult moment in your business that you overcame. The possibilities are endless!

How Often to Write Personal Blog Posts as a Wedding Pro

Finally, let's talk about how often you should write personal blog posts as a wedding vendor. I think it's important to share a mix of personal and promotional posts on your blog. If you only wrote promotional posts, there wouldn't be any room for connection or trust with your audience. So my advice is that if most of the content you’re putting out there is wedding related, write a personal blog post. If you're feeling stuck for ideas, try to think of stories that are relevant to your current season or reflect on things you've learned from past weddings.