How Wedding Vendors Can Come Up with Blog Post Ideas
Everyone knows that if you want to get any work done, it's best to plan ahead. The same is true when it comes to content marketing for your wedding vendor business. You can't just wake up one morning and decide you're going to start blogging; you need thoughtful planning. If you don't have blog post ideas ready in advance, you'll quickly find yourself struggling to come up with anything new to say.
Get the Wheels Turning with Blog Post Ideas for Wedding Vendors
You can easily end up putting off creating blog posts and then skipping blogging altogether. To get the wheels turning, you need to ask yourself some key questions about your business and come up with ideas that answer them. The simplest way to start is by asking these questions:
What sets us apart from other wedding vendors?
Why should couples choose us?
What are our unique selling points?
What's new and different about our business this year?
What trends are we seeing in the wedding industry?
What questions do couples most commonly ask us?
What's the most interesting story or project we've worked on recently?
Blog Ideas for Wedding Professionals
Once you have a few ideas, it's time to start planning. Writing the perfect blog post takes time, so don't expect to crank out one every week. Instead, try for once a month to start. You can scale up from there as you find your rhythm.
Guest Posts with Other Vendors for Your Blog
One great way to create content for your blog is by having other vendors do guest posts for your blog. This gives you a chance to share your blog readers with other businesses in the industry, and it can help you build relationships with other vendors. You can do this by writing a short post introducing the guest, sharing why you think they'd be great to work with and including details on how readers can contact them.
Use Materials from Real Weddings for Your Blog Posts
Another great way to come up with ideas for blog posts is by looking through your materials from past weddings. If you have a photo album or if you've created a wedding video, there's sure to be some great content that you can use for blog posts. Not only will this help you keep your blog fresh, but it will also help you promote your past work.
Interview Industry Experts for Your Blog
If you want to go beyond the basics of what you’ve worked on, you can also interview industry experts for your blog. This is a great way to get insights into the latest trends and learn more about what's happening in the industry. You can also use your blog to share helpful tips for couples.
Wedding Category Posts
When it comes to creating blog posts, you might want to consider focusing on specific categories of celebrations. For example, if you specialize in destination weddings or elopements, think about writing a post on the top five mistakes couples make when planning their Destination Wedding. If you're a calligrapher, consider writing a blog post on traditional wedding anniversary gifts and how to decorate your home in a unique way for each one.
Feature Wedding Venues You Love
If you're a wedding planner, caterer or any other type of wedding vendor, consider featuring a wedding venue you love on your blog. This is a great way to show off your work and to help couples find the perfect place to celebrate their big day. You can write a post about why you love the venue, share some images from weddings you've planned there or include a list of the top five reasons to celebrate your wedding at that particular venue.
No matter what type of wedding professional you are, there are endless possibilities for blog post ideas. By keeping these tips in mind, you'll be able to keep your blog fresh and interesting for your readers.