Instagram is a terrific visual marketing tool for creatives to use to their advantage. When used strategically, it can be used by photographers for lead generation. But how exactly can you translate this social platform into paying clients? These are my strategies to use Instagram to get wedding photography clients.
Attract Wedding Photography Clients with Instagram
Using location tags that are specific to your area can generate local leads. When couples are scouting on Instagram for local venues and vendors, seeing your work pop up with other familiar local spots can put you on their radar for wedding photography. You wouldn’t believe how many people these days do their wedding scouting through Instagram!
Collaborate with Area Creatives and Vendors
Set up styled shoots and collaborations with other local wedding vendors. Other vendors are often looking to expand their portfolios with more beautiful images to attract the same clientele you are. Get together to make some magic so you all have some beautiful work to show for yourselves, tag everyone in your posts and get on their good list for when happy couples are looking for a photography recommendations from their vendors.
Using Niche Hashtags
The #WeddingPhotographer tag is going to be a lot more full than #TorontoPhotographer. Use hashtags to take advantage of a niche audience. Local couples you can serve are way more likely to be searching for #LocalWeddingVenueName than broadly in #WeddingVenues. Once they see how beautifully you’ve captured #SpecificDreamWeddingVenue, they’ll definitely look further into your work.
Engaging with Mirror Audiences
Like, comment and stay engaged with audiences that mirror your ideal audience. Peruse the profiles of those who are engaged with other local vendors to generate photography clients through Instagram. Keep your business front of mind for when they’re ready to start booking.
Reach Globally Within Your Niche
Get the attention of repost accounts by submitting your work through their hashtags or DMs. This kind of attention will shine a light on your work, and direct others to your profile. You never know when a potential client will be visiting or planning in your area and remember your work. Plus, getting the extra exposure of likes and followers gives your Instagram presence a healthy boost.
Use Instagram to Gain Photography Clients
These are just a few ways to generate wedding photography clients with Instagram. Want to learn to boost your Instagram presence? Here’s how I doubled my following in less than a year.