Blogging can be of major benefit to your business in a variety of ways, from lead generation to client experience. Learn more about why photographers need to start blogging, and how to get started blogging.
Instagram is a terrific visual marketing tool for creatives to use to their advantage. When used strategically, it can be used by photographers for lead generation. But how exactly can you translate this social platform into paying clients? These are my strategies to use Instagram to get wedding photography clients.
There's been a lot of chatter in the social media community about the importance of adopting Instagram Stories as a regular part of your posting routine. It's true that I have seen an increase in my engagement reflected in my feed when I frequently post to Instagram Stories, but I wanted to break down the use of the Stories and how you should be curating your content.