Should You Blog About Every Engagement Session?
As wedding photographers, you may be wondering whether or not to blog every engagement session. Ultimately, it’s your choice on whether you’d like to share every session you photograph. But here are some good reasons why blogging your engagement photography sessions matters.
Give your potential clients a sample
If you post your engagement photos on your website and social media, this is an opportunity for potential clients to see who you are as a photographer and what type of photography you do. The more you can show your personality and style, the better.
Build up an online portfolio
As photographers, our work is found online more than ever. If you’re just starting out, or don’t have a lot of wedding photography work to show, blogging your engagement sessions can help fill that gap. On the other hand, if you take a ton of sessions, it’s great to build more blog posts to flesh out your photography website.
Increasing your web traffic
Web traffic is an important factor in growing a business. As web traffic increases, so does your potential for bookings (Note: we refer to the "wedding season" as October-November and March-April). If you do not have a blog, this is your opportunity to build one. As you build traffic, it will eventually translate into bookings.
Creating advertising opportunities with blogging
If someone comes across your blog and likes your work, they may want to share it with others. This presents an opportunity to grow your email list or social media followers.
How frequently should you post?
There is no right or wrong answer to how frequently you should blog about your engagement sessions. If you are taking a lot of sessions, posting every few week or so can help keep your blog fresh and interesting for new visitors. But if you only take one session per month, once a month works just fine. There’s no wrong answer.
Frequency matters in blogging your sessions
That being said, search engines pick up on how often you post. They look for sites with consistent content. The most important part of blogging is consistency. If Google sees you blogging once a week, it will know to crawl your site that often. On the other hand, if you’re inconsistent with timing, it’s less impactful for your SEO.
What should you blog about for engagement sessions?
You can blog about the couples and their love stories when it comes to writing about the session. The pictures should be showcased in a way that tells a visual story. If you’re struggling with how to write about the engagement sessions, just focus on writing about what your clients love most about each other and why they decided to have an engagement session in the first place.
Making blogging easier for wedding photographers
You could always preface the engagement session by sending your couples a questionnaire. This will help you flesh out the personal parts of your blog post.
Some questions you could ask couples in a questionnaire:
How did you meet?
How did you get engaged?
Why did you choose to have an engagement session?
What are your wedding plans? (When, where, how many guests, type of wedding, etc.)
What are your favorite things about each other?
How would you describe your engagement ring(s)?
Share your blog post with couples afterward
After you’ve written about your engagement session, send the clients a copy of what you wrote so they can check it out. If they like what was written, this is another opportunity for them to share it with others!
Some final tips for blogging engagement sessions
Before an engagement session, ask couples if there’s anything they’d like you to include in your blog post. This will be a great way for them to share with friends and family how excited they are about the session coming up!
Should you blog every engagement session?
Remember that blogging is an excellent way to grow and market your business. The more engaged couples know you, the more likely they are to book your services for their upcoming wedding. It’s a great way to get found on Google, and share your posts on social media to be found. Plus, you can spread the word through couples this way when they share their sessions.