How to Have a Ghostwriter for Your Wedding Blog Posts

We’ve discussed how it can benefit your workflow to have a ghostwriter for your wedding business. But how does one go about using one? It’s important to have a clear picture of what you need from them and how they can help. Here's a few things to consider.

What do you want to get out of the relationship?

The first thing I would suggest for any prospective ghostwriter is to figure out exactly what it is that you want from this person/people. This might be different for everyone. Maybe you want weekly blog posts written for you, or maybe you just need help with a one-time project. Knowing what you need will help you find the right ghostwriter for you.

What kind of writing style do you want?

Do you want someone who can write in a more formal tone, or do you prefer a more casual, friendly voice? Again, this is important to figure out before you start looking for a ghostwriter. Keep in mind that most professional ghostwriters have a particular style and voice that they write in, so make sure you’re comfortable with it.

Do you want them to be involved in the editorial process?

When working with a ghostwriter, it’s important to work out who does what during the editorial process. Will you be sharing all your ideas with them? Or will they be expected to come up with their own angles for blog posts? How many revisions are included in the original purchase price of the project? These things should always be discussed before you begin working together.

What is the value of the ghostwriter to your business?

Think about what value this person/people will bring to your business. Are they basically providing a service that you don’t have time for? Or are they expected to do things that your existing staff aren’t able to do (for instance, social media, copywriting, etc)? This is an important question to ask yourself, as it will help you determine whether or not hiring a ghostwriter is the right decision for you.

Where to find a ghostwriter as a wedding vendor

There are many places to find a ghostwriter. I would recommend searching Google for wedding ghostwriters (or looking at me, right here!), as there are many qualified professionals who offer their services this way. You can also look for ghostwriters through professional organizations or even LinkedIn. However, do be sure to check out their portfolio before choosing a partner. It’s important to know what you’re getting into.

What is involved in the process?

Depending on how they work, ghostwriters may send you already-written posts (which is the preferred method for most wedding professionals). Or they might ask you to submit ideas and they will write about them. Some writers do both. Again, it’s important to find out what the process will be like for working with each individual ghostwriter.

What is their background as a writer?

It's important to know not only what qualifications and experience they have, but also how long they've been at this particular skill set. Do they specialize in writing about weddings or other topics? How likely are they to be available when you need them? These questions can help you figure out if a writer is right for your needs.

How much time will it take to find a ghostwriter?

This one depends on who you’re hiring, and how many writers you’re going to check into. I would be sure to give yourself at least a month, if not more. It’s important to make sure you have someone who can be around when needed. I would also suggest spending time on the phone with them. How do they sound? Do they seem interested in your needs or are they just trying to sell you something?

What is the price?

This, of course, varies depending on the writer. But it's important to get an idea of what the price range is so that you can make an informed decision. Keep in mind that most professional ghostwriters have a minimum project price.

What to consider when hiring a ghostwriter for your wedding business

There are many things to consider when working with a ghostwriter. By taking the time to figure out what you need from them and what they can bring to your business, you can create a successful and productive relationship. So, if you’re thinking of hiring a ghostwriter for your wedding blog, be sure to follow these tips!