SOCIAL MEDIA MANAGEMENT – INSTAGRAM
JULY 2017 Following: 7,272 | Engagement Rate: 0.69% | Avg. Likes PP 49.8
PRESENT Following: 13,282 | Engagement Rate: 2.10% | Avg. Likes PP 268.7
Curated and managed Issuu's feed on Instagram to be more presentable, with intentional and consciously curated content. Executed several marketing initiatives to boost the following of Issuu's account from four digits to five. Held Instagram takeovers with publishers, hosted and coordinated several Instagram Live events and pushed Instagram on Issuu.com's publisher homepage, explore page and social newsletters.
SOCIAL MEDIA MANAGEMENT – PINTEREST
JULY 2017 Following: 193,621
PRESENT Following: 202,714
Curated and managed Issuu's Pinterest boards, with pins being added several times daily. Brought the follower total past 200,000 and fostered Issuu's relationship with Pinterest UK to share several partnered boards. Kept boards timely and on-trend, using only Issuu content to pin.
SOCIAL MEDIA MANAGEMENT – TWITTER
JULY 2017 Following: 79,344
PRESENT Following: 84,940
SOCIAL MEDIA MANAGEMENT – FACEBOOK
JULY 2017 Following: 255,388
PRESENT Following: 261,452
CONTENT CREATION – VIDEOS
CONTENT CREATION – BLOG
Spearheaded the total redesign of Issuu's blog and increased traffic to the blog by, on average, three to five times more page views than it had previously reported. Conceptualized and directed the editorial calendar execution. Wrote content for the blog on a regular basis.
Get the Look: Designing a Marketable Lookbook
The Basics of Adobe InDesign
Social Media Marketing for Beginners
Unique Places to Stock Your Magazine
How to Start a Digital Magazine
How to Start a Digital Magazine 2
Building Your Instagram Brand
Next Level Branding: The Art of the Catalogue
How to Publish with a Full-Time Job
Balancing Passions: How Issuu Editors Live Multiple Dreams
The Benefits of Digital Publishing
Spotlight on Student Publishing
International Women's Day: 5 Feminist Features
4 Creative Ways to Share Your Publication
5 Print Magazines Using Digital to their Advantage
Having Your Cake: Solo Magazine Editors
Autumn Dessert Recipes to Warm Your Heart
4 #GirlBoss Publishers that Inspire Us
CONTENT CREATION – MOTION DESIGN
CONTENT PRODUCTION – SWEET PAUL MAGAZINE VIDEO
Produced a video for Issuu featuring Sweet Paul Magazine, a publisher using Issuu's digital sales feature. The video was used to promote the product in a fashion that did not feel like it was a marketing tool. The end result was a down-to-earth marketing tool that was able to be used by both Issuu and Sweet Paul Magazine as evergreen content.
Developed concept, hired crew, managed budgets, oversaw the production, shoot day and wrap of the video.
CONTENT PRODUCTION – MAGAZINE TEMPLATES PROJECT
Developed a magazine/catalogue templates project for Issuu. Goal of the project was to attract creatives with pre-existing content (bloggers, influencers, brands, etc.) to put their work into a long-form product to round out the range of their brand and bring new audiences to Issuu's platform.
Developed concept, hired designer, managed budget, oversaw template design, executed marketing.